How to Increase Your Google Adsense Revenue
Nearly everyone who first uses Google Adsense makes this mistake which is to simply put the Adsense box at the very top of the page and expect people to start clicking. But, research shows that people do not look at the very top of the page as their eyes quickly scan for the start of the real content meaning a large percentage of your traffic will not even see your ads. So, instead you should put the ads somewhere nearer the content of your page, maybe even halfway through a post, so readers not only look at the ads but also see them when they are useful to them.
In the old days we used to think the best way for an ad to get clicked is for it to stand out like a sore thumb forcing you to look at it. But, nowadays, readers have gotten used to seeing these ads and simply ignore them so you need to change your ads from being something that stands out to something that blends in with the rest of the site. Visitors will then see the ads as helpful links not annoying advertisements. This is very simple to do with Google Adsense so try experimenting with the color of the Adsense boxes and borders. You may see a dramatic increase in the number of clicks with a certain color scheme.
As you may or may not know, Google Adsense works by crawling around your site and working out what ads are most suited to your content. If you have very specific content, Google Adsense can provide very specific ads so your visitors will be more interested in the ads. Therefore, logic follows that you should get a higher click-through rate and larger revenue from your traffic.
Whenever possible, use wide ad boxes as these are easier on the eyes. Of course, only use wider ads if you have the space as its better to have a thinner ad box than no ad box at all. But, if you have the choice between a wide and short ad box, or a thin and tall ad box, then always choose the wide option.
Don’t just go for the simple Google Adsense text ads. You can now have image ads and video ads so test these and see if they are more effective for your website. If not, then simply switch back to what works. You can also add a Google search bar on your blog and refer people to Google products. |
